Unlock Growth: The Power of Signal-Based GTM Strategies
Salesloft is hosting a webinar on September 19 at 2PM ET featuring CMO Randy Littleson, Marketing Ops Director Michelle McCarthy, and Enterprise Sales RVP Lorne Beitler, where they will discuss how adopting a signal-based go-to-market (GTM) strategy can more effectively target in-market buyers and drive growth, moving beyond traditional volume-based sales approaches.
Unlock Growth: The Power of Signal-Based GTM Strategies
September 19 @ 2PM ET
When it comes to selling, the numbers game is no longer working in your favor. Join Salesloft CMO Randy Littleson, Director of Marketing Ops Michelle McCarthy, and Enterprise Sales RVP Lorne Beitler to learn about how a signal-based go-to-market strategy can better target in-market buyers, hosted by MarketingProfs.
For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing. Discover how signal-based go-to-market strategies can better target buyers and increase revenue.
Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.
To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based go-to-market strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI, identifying high-value touchpoints and making your efforts relevant and timely.
Join us in this webinar to discover strategies to:
-
Identify the most impactful buyer signals (and the key use cases for them)
-
Deliver individualized, adaptive buyer experiences—powered by AI
-
Align marketing and sales teams to turn buyer signals into revenue
Presented by:
Randy Littleson
CMO at Salesloft
Michelle McCarthy
Director of Marketing Operations at Salesloft
Lorne Beitler
RVP of Enterprise Sales at Salesloft