Sellers Who Call with Every Email Book 4.4x More Meetings
An analysis of 338 million emails sent via Salesloft in 2026 revealed that sellers who paired every email with a phone call booked 4.4 times more meetings than those who relied solely on email outreach.
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Sellers who call with every email book 4.4x the meetings
Published: October 15, 2026
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We looked at 338 million cadence emails sent on Salesloft this year. Sellers who made a call for every email they sent booked 4.4x as many meetings as sellers who only sent email.
What we found
The more your sellers call alongside their emails, the more meetings they book.
To see this, we lined up each seller's calls against their cadence emails, month by month, and counted the meetings that followed.
Email-only sellers booked 37 meetings for every 10,000 cadence emails. Sellers who made a call for every email booked 166, or 4.4x as many from the same number of emails.
You don't need to go all the way to see a difference. Sellers who made about one call for every 4 to 10 emails booked 69 meetings per 10,000, nearly double the email-only rate.
| Calls for every email sent | Meetings per 10,000 cadence emails | Compared with email only |
|---|---|---|
| None (email only) | 37 | baseline |
| About 1 call for every 4 to 10 emails | 69 | 1.8x |
| About 1 call for every 2 to 4 emails | 88 | 2.4x |
| About 1 call for every 1 to 2 emails | 118 | 3.2x |
| A call for every email, or more | 166 | 4.4x |
Their emails get more replies
A call can book a meeting on its own, so we also looked at replies, which come only from email. Sellers who called with every email got 190 replies for every 10,000 cadence emails, compared with 122 for email-only sellers. That's 1.6x as many replies.
One thing to watch
Sellers who made only a few calls, fewer than one for every 10 emails, got 25% fewer replies than sellers who didn't call at all. This group sends more than a quarter of all cadence email.
Corroborating research
Most teams plan more calls than they make
Many teams build call steps into their cadences and then skip them.
We looked at 1,803 teams that make calls and sent at least 5,000 cadence emails this year. Teams that call only a little skipped 43% of the call steps they built, so they planned about 1.75x as many calls as they made. Teams that call with most of their emails skipped 12%, or about one in eight.
If you're adding calls to your cadences, track how many of those calls actually get made.
| How much the team calls | Teams | Call steps skipped |
|---|---|---|
| A little (under 1 call for every 10 emails) | 654 | 43% |
| Some (1 call for every 2 to 10 emails) | 626 | 26% |
| A lot (1 call for every 2 emails, or more) | 523 | 12% |
Recommendations
For sales leaders
- Build a call into your cadences for every email. Meetings were highest at that level.
- Start where you are. If one call per email is a big jump, aim first for one call for every 4 to 10 emails. Sellers at that level booked nearly twice as many meetings as email-only sellers.
- Track skipped call steps. Aim for about one in eight or fewer, the rate for teams that call the most.
- Protect time for calling. If your team can't make the calls in a cadence, remove those steps.
For sellers
- Pair a call with every email you send.
- Make your call steps on the day they're due.
About this data
Source. Anonymized, aggregated Salesloft platform activity from January 1 through September 30, 2026. No company, seller or prospect can be identified.
Scope. Email figures count cadence emails, meaning emails sent as a step in a Salesloft cadence: 338 million emails from 65,413 sellers, in months when a seller sent at least 50 cadence emails. One-off emails sent outside a cadence aren't included.
How we checked it. We repeated the analysis with a second Salesloft data source and with the typical seller instead of the total. Both show the same pattern.
Limits. These results show a relationship, not proof of cause.