Salesloft

Sales Engagement Software for Effective Cadences

Salesloft's Sales Engagement Software, rated 4.5/5 on G2 with over 4,200 reviews, offers reliable pipeline management by targeting the right leads with proven frameworks, automates repetitive administrative tasks to free up sellers' time, and delivers personalized, scalable buyer experiences through repeatable engagement cadences and AI-powered tools such as email template builders, meeting schedulers, and sales dialers.

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Cadence

4.5/5 ON G2 · 4,200+ reviewsG2

Sales Engagement Software To Power Pipeline .

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Reliable pipeline

Target the right leads and keep them engaged with proven-to-win frameworks.

  1. 1.02

More time to sell

Automate repetitive admin tasks so sellers can redirect time to selling.

  1. 1.03

Better buyer experiences

Repeatable frameworks to deliver relevant, personalized experiences at scale.

Salesloft Contacts page showing AI-powered account research for Wavelink, with tabs for Executive Summary, Sales Angles, Financials, and Buying Group alongside contact activity stats and open opportunities.

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Account agents at your service

Turn hours of work into minutes with AI account agents that research accounts, identify buyers, and draft personalized emails instantly.

Slide 1 of 5: Account agents at your service

Prioritize your best prospects

AI prioritizes your most engaged contacts so reps know who to reach next. Sort cadence steps by channel, time zone, and account to power through prospecting.

Turn proven messaging into replies

Save time with customizable templates and snippets that help reps quickly personalize emails with proven messaging, industry details, and answers to common questions.

Book meetings faster

Salesloft Meetings integrates your calendar with your outbound communications, so buyers can schedule time with you directly from emails.

Connect with buyers at every step

Call or text buyers from anywhere with Salesloft’s dialer while automatically capturing every interaction, or seamlessly connect your preferred third-party dialer.

  • gartner iconGartner Peer Insights™ Customers’ Choice
  • grid leader iconG2 Enterprise Sales Engagement Leader
  • forrester iconForrester Wave Leader

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“Salesloft rolled up their sleeves and became a true extension of our team.”

Brian Fretschel, VP, Digital Selling Excellence, Emerson

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“Since implementing Salesloft, the team is consistently generating 5 times more qualified opportunities per month.”

David Kula, VP of Business Development, Fushion Management Services

“Salesloft allows us to be more strategic, focused on personalization and ensuring that we are reaching out at the right time with the right message to the right person.”

Jestine Cervera, Director of Business Development, Experian

Target & convert the right prospects.Find the right leads faster with the Buyer Identification Agent, keep them engaged with proven Cadence frameworks, and track every interaction to sharpen your prospecting playbooks.

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Target & convert the right prospects

Find the right leads faster with the Buyer Identification Agent, keep them engaged with proven Cadence frameworks, and track every interaction to sharpen your prospecting playbooks.

Learn More

Automate busywork so sellers can sell

Automation rules replace repetitive tasks, AI enriches your data, and agents turn hours of account research into seconds, redirecting time to high-impact work.

Personalize at scale

Multi-channel Cadences meet buyers where they are. AI agents draft emails using real buyer data. Third-party integrations deliver curated content. Templates and snippets keep messaging consistent and fast.

Work from anywhere

Run any Cadence step and manage your day-to-day operations at any time, from any place with our mobile app. Call or message buyers from the sales dialer to capture important details automatically.

Learn More

Salesloft Contacts research view with AI-powered buyer recommendations highlighting key stakeholders, alongside account research tabs for Executive Summary, Sales Angles, Financials, and Current Initiatives for Wavelink.

Salesloft contact activity timeline showing quick actions dropdown with options to Log call, Book meeting, send InMail, and Edit quick actions, alongside full engagement history.

Salesloft Cadence email step builder showing a personalized outreach template with dynamic merge fields and a side-by-side live preview pane, set within a multi-day, multi-step cadence sequence.

Salesloft mobile app Cadences view showing 23 tasks due today, prioritized by Conductor AI, with multi-touch steps including calls, personalized emails, and account research.

01/04

Target & convert the right prospects

Find the right leads faster with the Buyer Identification Agent, keep them engaged with proven Cadence frameworks, and track every interaction to sharpen your prospecting playbooks.

Learn More

Salesloft Contacts research view with AI-powered buyer recommendations highlighting key stakeholders, alongside account research tabs for Executive Summary, Sales Angles, Financials, and Current Initiatives for Wavelink.

02/04

Automate busywork so sellers can sell

Automation rules replace repetitive tasks, AI enriches your data, and agents turn hours of account research into seconds, redirecting time to high-impact work.

Salesloft contact activity timeline showing quick actions dropdown with options to Log call, Book meeting, send InMail, and Edit quick actions, alongside full engagement history.

03/04

Personalize at scale

Multi-channel Cadences meet buyers where they are. AI agents draft emails using real buyer data. Third-party integrations deliver curated content. Templates and snippets keep messaging consistent and fast.

Salesloft Cadence email step builder showing a personalized outreach template with dynamic merge fields and a side-by-side live preview pane, set within a multi-day, multi-step cadence sequence.

04/04

Work from anywhere

Run any Cadence step and manage your day-to-day operations at any time, from any place with our mobile app. Call or message buyers from the sales dialer to capture important details automatically.

Learn More

Salesloft mobile app Cadences view showing 23 tasks due today, prioritized by Conductor AI, with multi-touch steps including calls, personalized emails, and account research.

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FAQs

What is sales engagement software?

Sales engagement software is a platform that helps sales teams manage, automate, and optimize their prospecting across multiple channels — email, phone, and social. It combines sales cadence tool capabilities, automation rules, and AI to help reps target the right buyers, personalize communications at scale, and track every interaction. Salesloft Cadence gives revenue teams the frameworks and intelligence they need to build reliable pipeline and deliver better buyer experiences.

What is a sales cadence, and why does it matter?

A sales cadence is a structured sequence of touchpoints — emails, calls, social messages — designed to engage prospects consistently over time. The best sales cadence balances timing, channel mix, and personalized messaging to keep buyers engaged without burning them out. A repeatable prospecting cadence means your team spends less time guessing and more time connecting with the right people at the right moment.

Does Salesloft offer sales cadence templates?

Yes. Salesloft includes a library of customizable sales cadence templates built from proven prospecting frameworks, so reps aren't starting from scratch on every campaign. Templates and snippets let teams lock in winning messaging while still leaving room for personalization — so every email cadence feels relevant, not copy-pasted.

What makes an effective prospecting cadence?

The most effective prospecting cadence is multi-channel, well-timed, and grounded in real buyer data. That means combining email cadence steps, calls, and social touchpoints at the right intervals, personalizing each step based on account research, and continuously refining your approach based on what's working. Salesloft's AI prioritizes your most engaged prospects and helps reps draft personalized messages instantly — so your sales cadence isn't just repeatable, it's built to convert.

How is Salesloft different from other sales cadence tools?

Most sales cadence tools automate prospecting — Salesloft goes further by embedding AI agents that research accounts, identify the right buyers, and draft personalized messaging in minutes. Combined with built-in dialing, meeting scheduling, and mobile access, Salesloft gives sellers everything they need to run a complete prospecting cadence from anywhere, without toggling between tools.