How does Influ2 help align marketing and sales?

- Align marketing and sales by targeting contacts that match sales priorities.

Influ2: Contact-Level ABM Platform

Influ2 is a contact-level account-based marketing (ABM) platform that enables B2B businesses to target, engage, and measure ad impact on specific decision-makers across LinkedIn, Google, Meta, and other networks throughout the entire buyer’s journey, providing sales teams with precise intent data and insights to align marketing efforts, optimize resource allocation, and directly link ad engagement to pipeline growth and revenue.

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Influ2

Contact-level ads that help you sell

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Description

Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.

Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey.

Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows.

Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior.

Key benefits

Align marketing and sales by targeting contacts that match sales priorities.
Provide sales teams with clear insights into who to call and what to say, powered by first-party intent data.
Design ad journeys that mirror the sales cycle, engaging prospects at every stage.
See the direct impact of ads on the pipeline and revenue to better allocate resources and give credit where it's due.

How It Works

Influ2 helps B2B businesses turn ads into their ultimate sales multiplier by:

• Running contact-level ads in sync with sales throughout the entire buyer’s journey.

• Gaining alignment between sales and marketing.

• Tracking marketing impact on revenue from the first touch to a closed deal.

Features

Contact-Level Advertising

Show ads to specific decision-makers within target accounts, reaching them across all major social and display networks.

Contact-Level Intent

Understand what interests buyers and the problems they need to solve, based on how each of them interacts with your ads.

Buyer's Journeys

Always deliver contextually relevant ads for the prospect’s stage in the sales process, whether it’s pipeline generation, progression or post-sale expansion.

Sales Priorities

Provide sales with info on how to prioritize prospects, who to call, and what to say based on first-party engagement signals.

Revenue Impact Report

Track how each marketing and sales touchpoint with specific contacts helped close deals and achieve revenue goals.

Supercadence

Cut through the noise and speak to prospects directly through ads. Supercadence by Influ2 puts the power of advertising into the hands of sales development.