How to Build Champions That Sell For You
The webinar titled "How to Build Champions That Sell For You," published by Salesloft on October 22, 2026, focuses on strategies to develop internal advocates or champions within organizations who actively promote and sell your products or services.
Webinar
How to Build Champions That Sell For You
Published: October 22, 2026
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Nate Nasralla, CEO of Fluint, led a highly tactical, 60-minute live session on creating soundbites that become slogans inside an account, and a one-page business case your champion helps write, owns, and can defend.
He showed how to think and communicate like part of your buyer’s internal team, so they use your message to get the deal done.
When your buyer makes a recommendation to leadership, they need to explain what’s wrong, why it matters now, and how fixing it will help the business hit its goals. Nate walked through how to help them by understanding their initiatives, the problems they’ve tried to solve, and the numbers they’re accountable for. Your recommendation should sound like it came from inside the company.
What you’ll learn
In Salesloft’s 2026 Revenue Benchmark Report, a strong business case and ROI validation was the most frequently cited predictor of a deal closing, selected by 26.2% of U.S. respondents. Nate showed how to build that case with your buyer.
- Turn your buyer’s language and priorities into soundbites that get repeated in email forwards, budget meetings, and executive conversations.
- Build a business case that connects a real problem to business impact, measurable outcomes, and the investment needed to make a change.
- Use Nate’s Build Loop to draft, review, and refine the case together, so your champion feels like they wrote it.
- Assess champion commitment through concrete actions, including editing the case, gathering information, and pushing the timeline forward.
Who should watch
- Account executives who need buyers to carry a convincing recommendation into meetings they can’t attend.
- Sales managers and revenue leaders who want a repeatable way to coach champion building. Only 39% of U.S. respondents in our benchmark say their teams consistently replicate top performers’ tactics. Nate’s frameworks give managers specific skills to teach and buyer actions to look for.
- RevOps and enablement leaders looking for soundbite and business case templates their teams can put to work immediately.
Keep the learning going
Watch our other masterclass with Nate, and get a copy free soundbite worksheet to apply your learnings.
Nate Nasralla
CEO of Fluint