Demandbase Integration Overview

The Demandbase integration enables marketing and sales teams to coordinate account-based marketing (ABM) plays with sales touchpoints by dynamically syncing targeted contact lists—based on intent, firmographics, technographics, engagement, and journey stages—from Demandbase to Salesloft Cadences either one-time or recurring, thereby simplifying seller workflows and enhancing multi-channel engagement through automated data-driven orchestration.

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Demandbase

Create more sophisticated orchestration between your marketing and sales teams by coordinating ABM plays with sales touch points.

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Description

Create more sophisticated orchestration between your marketing and sales teams by coordinating ABM plays with sales touch points.

Key benefits

Increase pipeline with a targeted prospect list

Build a dynamic people list to sync to Salesloft Cadences, using Demandbase data like intent, firmographics, technographics, Engagement Minutes and journey stages. The specific Salesloft Cadence selected will be executed against the people list specified.

Simplify your sellers’ workflows

Leverage Demandbase data to build a segmented people list. Using a dynamic list ensures you are targeting only the people that meet the specific criteria for your segment. Sync contacts to Salesloft as a one-time task or in a recurring manner to effortlessly add contacts to Salesloft.

Engage with your accounts across multiple channels and technologies

Add Salesloft Cadences as another channel to execute ABX campaigns. You can either use the Take Action menu in Demandbase One or schedule syncs through Orchestration automations. Automatic syncs ensures you are leveraging the latest Demandbase data as part of your contact list.

How It Works

With this integration, you can push contacts from Demandbase directly to your Salesloft Cadences. This seamless process allows you to push contact lists to Salesloft Cadences either as a one-time task or in a recurring manner based on your preferred selection criteria.

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Setup

The Demandbase integration must be setup at the tenant and user level.

To setup the tenant-level integration, you must be a Salesloft and Demandbase admin user. Create a new data source in Demandbase integration settings to get started.

To setup the user-level integration, go to Connected Accounts in your profile. Note: Salesloft users that are only the Assignees of Salesloft cadences don't need to set up user-level integrations.

Learn more here.