Conversational Marketing: The Solution for Modern Businesses
Drift offers an intelligent conversational marketing platform designed to help modern businesses generate more leads, achieve higher-quality conversions, and build long-term customer relationships, as showcased by its adoption among notable companies like Adobe, AdRoll, Algolia, Aventri, Checkr, and EllieMae.
Conversational Marketing.
Say hello to more leads, high-quality conversions, and happier lifelong customers with Drift: the pioneer of the most intelligent conversational solution for modern businesses.
Transform visitors into leads
Get more out of your marketing dollars by better identifying website visitors, understanding their intent, and serving up the right content to nurture them down the funnel. Whether your visitors are net-new prospects or customers, Drift personalizes conversations based on data from your tech stack to maximize your existing campaigns and deliver the right conversation at the right time.
Create pipeline faster with AI
Grow pipeline 24/7/365 and scale your team’s efforts with best-in-class intelligence and industry-leading accuracy. Drift’s patented AI, Drift x GPT functionality, anddeep integrationssurface richer and more actionable conversations that take the guesswork out of marketing. And with AI Insights to uncover conversational trends, your team will have the intel to continually fine-tune go-to-market decisions and respond to what visitors care about most.
Set your sales team up for success
Never waste time on the wrong activities or accounts again. Easily distinguish target accounts and high-potential leads from net-new prospects and customers. Use real-time notifications to loop in sales reps to chat live — or allow these accounts book meetings 24/7 with AI chatbots. Learn how they’re interacting with your company, so you can engage with them in a personalized way at exactly the right time.
AI-Powered Chatbots
Engage your website visitors with human-like conversations. Visitors can ask open-text questions, get recommendations, or book a meeting, 24/7.
AI Insights
Drift's patented, best-in-class AI surfaces topics coming in from chat, so you can make data-driven decisions across your go-to-market teams.
Audiences
Bring your marketing data together to see who's one your website, understand where they came from, and send the right message to the right people.
Live Chat
Answer website visitors' questions in real time through human-to-human conversations and remove friction from the buying process.
Fastlane
Let website visitors skip the form queue by referencing your tech stack data to qualify them in real-time and instantly route them to sales.
Conversational Landing Pages
Build an interactive landing page experience that takes potential customers from an ad directly to a conversation with your chatbot or team.
Frequently Asked Questions
What is Conversational Marketing?
Think of your website as a storefront and Drift Conversational Marketing as your friendly, always-on greeter. Our intelligent solution uses real-time, relevant conversations to engage website visitors, qualify them, and quickly move them through the buying journey.
How is Drift different?
Customer journeys aren’t linear. That’s why Drift is built to scale with you as you grow, supporting your entire customer lifecycle from researching, to buying, to getting help. Whether you’re in marketing, sales, or service, Drift will help you keep up with prospects and customers, so you never have to worry about the 10x dropoff in engagement after just five minutes of waiting.
How does Drift work with my existing technology?
With 50+ native integrations, webhooks, and a Zapier connection to 500+ apps, Drift fits right into your existing tech stack. Popularintegrationsinclude Salesforce, Eloqua, and Marketo.
How does Drift ensure security and compliance?
Drift delivers enterprise-grade protection and security through adhering to third-party regulatory and compliance requirements. Our policies and practices align with SOC II Type 2, Privacy Shield, Cloud Security Alliance, and General Data Protection Regulation (GDPR), andmore.
How does Drift for ABM work?
Account-based marketingonly works if you fully understand the person on the other end, which is why Drift identifies who is on your website, where they came from, and what pages they’re on. From there, Drift personalizes your messages, notifies reps when a high-value target account is on your website, and uses custom routing to fast-track those target accounts to the right sales rep.
How does Drift increase my marketing ROI?
Thousands of marketers use Drift to drive more conversions andincrease their return-on-marketing spendat every touchpoint, including forms, event registrations, and paid ads.
How can I use Drift to expand and support my customers?
Drift powers intelligent, personalized experiencesat all stages of the customer journey. Its insights help you distinguish customers from net-new prospects and identify growth opportunities, so you always deliver relevant, valuable conversations that leave them delighted. In fact, businesses see an average17.5% increasein expansion revenue after using Drift.